why longtail keywords bring in better conversion? and lower bounced rate.

why longtail keywords bring in better conversion? and lower bounced rate.

In a general perspective, a keyword is nothing but a word that has great significance. but now let's talk from a website owner perspective. what does keyword really mean as we know the keyword is just a phase for which we would like to rank number one on google. everyone wants/likes to rank number one on google. but google cannot rank everyone's number on google .its pretty logical right. so that where SEO (search engine optimization) comes into play. we didn't give much focus on keywords we haven't seen much about what is keyword so let's first discuss what is a keyword and the role of the keyword on google to rank your website number one on google .lets see that from a different perspective now. the keyword doesn't need to be a signal word for example

1.  A Blogspot theme such keyword called broad keyword  
2. blogspot theme for blog such type of keyword called a long-tail keyword 
3. free responsive Blogspot theme for blog (very long tail keyword)

we discuss below in these three example

 When any user searches for a Blogspot theme he may be expecting the search engine to display various prospective of Blogspot theme such as 

• what is Blogspot theme?
• how to download the Blogspot theme?
• how to upload Blogspot them? 
• how to design a Blogspot theme?

In this short/broad keyword there are multiple things .such keywords direct multiple paths so when we search such a broad keyword on a search engine it provides multiple resources. if a keyword is short it means the range will be broad 

let's talk about the next example

blogspot theme for the blog 

This keyword is called longtail keyword such keyword is also specific or narrow in meaning such keyword provides the user only one direction or path when any user search such keyword on search engine then search engine provide display specific keyword when user visit in such keyword heading article they got their search one.

Let's talk about the very long-tail keyword'

free responsive Blogspot theme for the blog 

 such keyword is too specific or very narrow in term of targeting the audience 

Now lets revision 

can you understand the concept here .when you search Blogspot them you will get a lot of unrelated resources to compare when you search Blogspot them for blog and free responsive themes for blogs?

after reading this article make practice by searching like

1. blogspot theme 
2. blogspot theme for the blog 
3. free responsive theme for bog  

after searching such type of keyword compare search result one by one you will get the idea of how keyword wors on search engine 

now you should have got a question whether you need to target for a broad keyword or longtail keyword on your website?

most SEO exports recommend targeting longtail keyboard only.I do recommend the same because below the example

let's assume a user who needs a readymade theme for his blog searches for a Blogspot theme on google on the other hand you write about how to design a Blogspot theme in such a case if the user searches for just a Blogspot theme and your website appear in the first search result and the user may come in your website but he will bounce back immediately. 

Then he will start to fine-tune his search keyword to a long tail keyword because he needs a free responsive theme for the blog to download and use it on his website whereas you teaching how to design such themes what your providing on your website is a long but useful process but he needs a ready mate and instant solution for the term Blogspot theme some Xyz website appear on the  10 search result. 

Whereas when the user searches for a free responsive theme for a blog that particular XYZ website came to the first search result and when the search user enters this XYZ website he would get what he wanted so the bounce rate will be low and the time spent by the user on the XYZ website will be high.

He may get all lot of choices so he may look to multiple themes on the site and download the one which he like, at last, it's a win-win situation for both the search user and the Xyz website owner this is the reason why you should target long tailor very specific keyword on your website to get the most converting organic traffic.