What is SEO? What are off-page SEO and on-page SEO?

SEO mean search engine optimization. 

In simple word it is the process in which some steps required or take to improve the quality and quantity of website traffic to a website from search engines.

 It is also the process of increasing the traffic through organic search.

When we apply SEO or take action to apply SEO step in our website. It takes time to improve traffic into our website. While doing anything any work they have both good and bad site. 

So SEO also have so that to avoid bad you must have to be aware about black hat SEO.

While discussing SEO (Search engine optimization) 

Types of SEO

SEO divides into two parts they are :

1.  on-page SEO 

1.  off-page SEO 

if you want to rank a particular keyword in google you have to apply search engine optimization. There are two different strategy in search engine optimization on page and off-page SEO.

On-page SEO

 On-page SEO is the process of optimizing element on your website itself. In this on-page SEO every SEO strategy applied in curtain element on your website

or 

we also can say optimization your own website while optimization your website there are curtain elements on your website. In your webpage that we need to take into action

 some of those element are header, meta description, internal link, site maps, title tag, keyword research, keyword usage all the element something we can control as a user who wanna to rank webpage in google.

Before we do anything with our website. The first thing we need to do is understand what keyword we wanna rank for we need to do keyword research. 

Keyword research is the most important activity that the most important thing in SEO. Keyword research is most important because keyword decide how much traffic you can gain from that keyword.

You need to understand what you choose the keyword that you want rank for. You also need to understand how much traffic you want to get from that keyword.

 If you want to rank number one on Google you also need to understand volume and competition that keyword. You need to understand what the computation for that keyword.

 That you want rank for, so you choose a keyword for a web page on your website quicker than a keyword that has a lot of computation. 

So we need to understand those two basic factor volume and computation. Before we choose a keyword and its simple get your volume and computation data, so you can choose the keyword you want and then once you choose the keyword you want then you can go and apply on-page SEO. 

You can change the title tag, meta description and header all the element can be change, but first you need to choose your keyword and to choose keyword you need to research keyword.

 Also, you need to choose a keyword that relevant to the webpage you're trying to rank for. 

For keyword research there are many tools available such as google keyword planner tool, Buzzsumo, ubersuggest, answer the public etc. Research  keyword in such keyword research tool and the write blog and publish. 

 Off-page SEO 

     Off-page SEO mean external linking. In off-page SEO we gonna talk about external linking and external linking allows us to improve our website recognition or relevancy 

and 

credibility and trustworthiness and authority because we  need google to know that our webpage is trustworthiness. It is recognized by other website, and it is relevant for particular keyword so we  can do that using off-page SEO methods then google going to rank our website for the keyword we want to found for. 

So it really off-page SEO synonyms with link building and there is plane of opportunities to do link building and just come down to create a strategy so again 

some benefit of off page well we talk about being creditable, trustworthiness relevant . We need to do that under rank, but there is some other benefit there so if we  heavy link on other credible website then its likely going to increase the traffic in own website and also paid high domain authority .

High domain authority mean if we have basically linked to other website page pointing back to us then basically our domain authority is going to be improved and when our domain authority is improving other

website going to link to us so higher authority we are for our website then other website gonna want to link to us and so more external linking we have higher domain in authority. 

So all stay with linking to other higher domain authority website so link into high domain authority website . For example how many link on Wikipedia that points back to our webpage creates high domain authority for us, and it helps strict traffic 

so many other benefits of off-page SEO are incredibility. So we're linking from Wikipedia to our website it does create credibility for us, it also helps us increase our page rank 

so remember that external linking helps build domain authority help  build credibility trustworthiness and it's going to helps us rank for that particular page. 

When we want to rank and the key behind off-page SEO link building is always going to be a content so from on page SEO perspective having quality content allows us a content to be optimized for relevant keyword and rank but also from off-page SEO 

strategy having quality content allows us to have others site, and it doesn't have set up to website it should be a social site from it can be blogging platform, or blogging website link back to ours why because the content is original its natural. 

it more structure and readable and that the whole idea behind off page . You can't have linked another website if you don't have quality content so one of the idea behind off-page SEO is not only you create good content but probably want to spend a lot of time or a bit of time on other website. 

Link building is an online navigation of hyperlink from other website to your website, in this way we can drive referral traffic and increases the website authority.

Strategies of link building

1. High quality content creation
2. off page engagement

some idea behind having external linking pointing back to your website is social media. Social media is not just Facebook, Twitter but its expand behind that its Quora, Reddit etc. so list on and on, so you just find what relevant for your content.